BIOVALUE TOOL, a dynamic and customizable agri-food value chain vis-a-vis biodiversity analysis tool, the proposal tries to introduce, model, evaluate, breed, produce and spread specifically selected genetically diverse underutilized crops (cereals, legumes, leafy and fruity vegetables) and develop final marketable, certified and labelled culinary products incorporating them (dish recipes and processed foodstuff), that enhance agro-biodiversity to the applied agro-ecosystems and appeal to the consumers, securing their future market performance and concurrently, their cultivation viability.